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Disney’s long-awaited and controversial live-action film Mulan hit theaters in Hong Kong on Thursday after a disappointing debut in mainland China on Sept. 11.
The film generated $23.2 million in its opening weekend at the mainland China box office, sinking below analysts’ estimates that it would rake in $30 million to $40 million. Early indications suggest the movie’s reception in Hong Kong will be underwhelming too.
The film’s mainland China debut was considered a failure not just because it missed analysts’ expectations, but also because Disney had poured five years and $200 million into the film, in part, to ensure it appealed to a Chinese audience. Disney cast actors popular in China, hired Chinese consultants, shared the script with Chinese authorities, and cut scenes that Chinese … Read the rest